Electronic Commerce Perspective Efraim Turban PDF 5682a4430

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Electronic Commerce: A Managerial Perspective PDF




by Efraim Turban : Electronic Commerce: A Managerial Perspective

ISBN : #0139752854 | Date : 1999-10-28

Description :

PDF-bff32 | This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing… Electronic Commerce: A Managerial Perspective


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[Pub.76KJr] Electronic Commerce: A Managerial Perspective PDF | by Efraim Turban


Electronic Commerce: A Managerial Perspective by by Efraim Turban

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New Consumer Psychology Scanning Behavior PDF 49075ffec

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF




by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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[Pub.72aIa] The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF | by Sang Min (Leo) Whang


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Highly Recommended Harnessing Social Business PDF 2a6ff09d3

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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) PDF




by Paul M. Rand : Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)

ISBN : #0071816216 | Date : 2013-09-20

Description :

PDF-ae03e | WHAT DO YOU TRUST MORE–AN ADVERTISEMENT OR A FRIEND? Seize the power of today’s most powerful marketing tool–WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today’s most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM … Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)


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[Pub.24Xmx] Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) PDF | by Paul M. Rand


Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) by by Paul M. Rand

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Internet Network Economics International Proceedings PDF 5a17c29a4

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Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540309004 | Date : 2006-01-09

Description :

PDF-6bbcc | WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the … Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)


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Marketing Tourism Economics Airline Product PDF 17ab0d9c4

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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) PDF




by Mark Anthony Camilleri : Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

ISBN : #3319498487 | Date : 2017-10-29

Description :

PDF-e0faa | This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism… Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)


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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) by by Mark Anthony Camilleri

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Social Media Audits Sacrificing Publishing PDF 13bf375ba

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Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series) PDF




by Urs E Gattiker : Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series)

ISBN : #1843347458 | Date : 2014-04-14

Description :

PDF-caef6 | Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in … Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series)


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Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series) by by Urs E Gattiker

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Digital Metrics Field Guide Definitive PDF Af582dcd7

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The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email PDF




by Stephen D. Rappaport : The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email

ISBN : #906369377X | Date : 2015-04-21

Description :

PDF-7caf9 | Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. Thi… The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email


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The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email by by Stephen D. Rappaport

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Plan Conduct Effective Meetings Professional PDF 00c154cd4

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Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF




by Barbara Streibel : Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)

ISBN : #0071498311 | Date : 2007-08-15

Description :

PDF-ac5b2 | RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you’ll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meetin… Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)


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Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) by by Barbara Streibel

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Vulnerability Corporate Reputation Leadership Sustainable PDF 86b5c795d

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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Net Results 2 Critical Studies Marketing PDF A1ce1c881

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Net Results.2: Critical Case Studies for Web Marketing (v. 2) PDF




by Leland Harden : Net Results.2: Critical Case Studies for Web Marketing (v. 2)

ISBN : #0735710244 | Date : 2000-11-21

Description :

PDF-93b6a | For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). N… Net Results.2: Critical Case Studies for Web Marketing (v. 2)


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Net Results.2: Critical Case Studies for Web Marketing (v. 2) by by Leland Harden

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