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by Ray Edwards : How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

ISBN : #161448502X | Date : 2016-02-16

Description :

PDF-85a40 | Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It’s for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you’ll find copywriting techniques for email marketing, web sites… How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often


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[Pub.22OhL] How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often PDF | by Ray Edwards


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by Bill Donaldson : Sales Management: Strategy, Process and Practice

ISBN : #1137355107 | Date : 2016-01-04

Description :

PDF-02852 | Professional Selling and Sales Management have become more complex and multifaceted than ever before, but also a more exciting and stimulating function and profession. Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fully updated and revised fourth edition of this highly successful text includes new chap… Sales Management: Strategy, Process and Practice


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by John Saunders, Nigel F. Piercy and Brigitte Nicoulaud Graham Hooley : Marketing Strategy and Competitive Positioning

ISBN : # | Date : 2008

Description :

PDF-502ac | … Marketing Strategy and Competitive Positioning


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: Marktorientierte Unternehmensführung im Wandel: Retrospektive und Perspektiven des Marketing (German Edition)

ISBN : #3322844269 | Date : 2012-01-30

Description :

PDF-65ea0 | Das Konzept der marktorientierten Unternehmensführung war in den letzten Jahrzehnten einem stetigen Wandel unterworfen. Heribert Meffert, Gründer des ersten Instituts für Marketing an einer deutschen Hochschule, hat die Entwicklungen der marktorientierten Unternehmensführung dabei maßgeblich mitgeprägt. Vor dem Hintergrund fortwährend veränderter Rahmenbedingungen werden Retrospektiven und… Marktorientierte Unternehmensführung im Wandel: Retrospektive und Perspektiven des Marketing (German Edition)


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Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants) PDF




by D. Wolf : Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)

ISBN : #1137483792 | Date : 2015-10-19

Description :

PDF-f461c | In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China…. Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)


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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

Description :

PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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Creating Perfect Design Brief Strategic PDF 99896a200

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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage PDF




by Peter L. Phillips : Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

ISBN : #9781581159141 | Date : 2012-07-01

Description :

PDF-b3b68 | In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief … Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage


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Pricing: Segmentation and Analytics (Marketing Strategy Collection) PDF




by Tudor Bodea : Pricing: Segmentation and Analytics (Marketing Strategy Collection)

ISBN : #1606492578 | Date : 2011-09-30

Description :

PDF-d48eb | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increas… Pricing: Segmentation and Analytics (Marketing Strategy Collection)


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by Alpheus Bingham : The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

ISBN : #0132311836 | Date : 2011-04-11

Description :

PDF-1ea7c | Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne … The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise


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by Carolyn Mae Kim : Social Media Campaigns: Strategies for Public Relations and Marketing

ISBN : #1138948608 | Date : 2016-07-07

Description :

PDF-444be | Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert in… Social Media Campaigns: Strategies for Public Relations and Marketing


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: Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science)

ISBN : #354026180X | Date : 2005-08-05

Description :

PDF-759d9 | Self-organisation, self-regulation, self-repair, and self-maintenance are promising conceptual approaches to deal with the ever increasing complexity of distributed interacting software and information handling systems. Self-organising applications are able to dynamically change their functionality and structure without direct user intervention to respond to changes in requirements and the environ… Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science)


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Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) PDF




by Arnd Zschiesche : Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)

ISBN : #3658102462 | Date : 2015-06-18

Description :

PDF-3b9ef | Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfel… Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)


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Tools of the Trade: Modern Marketing for Construction Brands PDF




by Neil M. Brown : Tools of the Trade: Modern Marketing for Construction Brands

ISBN : #0984931902 | Date : 2012-01-09

Description :

PDF-387c7 | TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels … Tools of the Trade: Modern Marketing for Construction Brands


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[Pub.01yTu] Tools of the Trade: Modern Marketing for Construction Brands PDF | by Neil M. Brown


Tools of the Trade: Modern Marketing for Construction Brands by by Neil M. Brown

This Tools of the Trade: Modern Marketing for Construction Brands book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Tools of the Trade: Modern Marketing for Construction Brands without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Tools of the Trade: Modern Marketing for Construction Brands can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Tools of the Trade: Modern Marketing for Construction Brands having great arrangement in word and layout, so you will not really feel uninterested in reading.

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Empathetic Marketing Satisfy Emotional Customers PDF 52e7a360c

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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers PDF




by M. Ingwer : Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

ISBN : #023034027X | Date : 2012-07-16

Description :

PDF-41287 | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need…. Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers


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[Pub.59LwA] Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers PDF | by M. Ingwer


Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers by by M. Ingwer

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Guide to Supply Chain Management PDF




by Colin Scott : Guide to Supply Chain Management

ISBN : #3642176755 | Date : 2011-04-06

Description :

PDF-c63ef | This guide brings supply chain theory to life. Written for people with a business interest in supply chain management, the book covers the key topics in eleven chapters, including plan, source, make, deliver and return as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. The … Guide to Supply Chain Management


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Guide to Supply Chain Management by by Colin Scott

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